While in Lima, Peru, last week, I took some time to sit down with Ines, happy owner of the Assouline boutique. I love Assouline boutiques and books. How many of you know about Assouline?? š
Assouline is a lifestyle brand, the perfect gift, a new experience to Luxury, the ultimate to the decoration of your house, the final touch to your new trendy coffee table, living room or library.Ā Maison Assouline is one of the most prestigious editorials in the World.
Life is amazing and everyone you meet one day will come around at one point. As my father said once or should I write 100 times: Son, in life we always meet twice….At one time Ines met someone related to Mrs Assouline, and time passed by, and one day the dream to open an Assouline boutique in Lima came true.
Funny enough to speak about books as the ultimate touch to keep trace of our past and our present, or being part of the final touch of our trendy new living room when we are going through new forms of communication and read books on tablets or computers. Paperless future? I’m not so sure…
I love this kind of Luxury approach!! Like in the world of watches when smart phones give time, watch makers keep going inventing new complications/movements and watches are more and more expensive and products of high desire and temptation. Books seems to be the same. Both are Memory of the past.
Open a nice book brings you emotions, it is history, our history. It brings you down to earth, shows you where we come from, it is a moment of both nostalgia andĀ happiness. How many of you still take some time to sit, be calm, open a nice book and just read, or just watch!! Ines loves books, the one you read and the one you watch. She is so right. Every country I visited I bought a book, and every time I need to rest and clear my mind, I travel through my books…
As she told me, “There is always a space for another book”….Darling will certainly agree with this as she can devour books like I can enjoy Peruvian food (check my next post on Peruvian amazing food).
Ines loves them all!!! I asked her to choose two. What a dilemma for someone who loves books and spends so much time inside one of the most Luxurious book stores in the world. Her answer that day was:Ā House of Style by Carlos Mota and The Impossible Collection of Watches.
Luxury Handcraft made a moment of pleasure…..
The Art of wrapping, the Perfect Gift…..
Thank you Ines !! It was a real pleasure to spend some time with you in the store and talk about the Assouline collection and books.